On July 7, 2011, Shannon Stone fell to his death from bleachers of the Texas Rangers' ballpark. He was at the game with his six-year-old son, Cooper, when the accident happened. It was a very sad day in baseball.
Nolan Ryan, the owner of the Texas Rangers, began immediately dealing with the situation and the Stone family. Ryan showed what a true apology takes when something this dramatic takes part inside your organization's place of business. He first off stopped all local news stations from showing the fall and showed how truly sorry he was for the Stone family. Second he, along with his family members attended Shannon Stone's funeral. The third and final thing he did really showed how great of a guy he was. Ryan let Cooper throw out the first pitch in the playoff opener for the Rangers to his favorite player, Josh Hamilton.
Ryan, along with all of the Rangers showed what it really takes for a corporate apology to be successful. He asked for forgiveness and took full responsibility. These are two things that are very important to do with regards to a corporate apology. Organizations around the country could really benefit by acting the way Ryan did. Hopefully this will be a lesson to all.
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