A marketing program aimed at both bettering the 4g Wi-Fi service in Austin, TX, along with helping out the homeless at the same time went into effect this past weekend. It is one of the most unethical things ever done to humans and should be stopped.
What happened was that a global marketing agency, BBH, gave about 13 people Wi-Fi devices as well as t-shirts stating their name and that they were 4g hotspots. Each homeless person was paid $20 upfront and then $50 for every six hours of promotion. It has brought many controversial issues among different organizations including several human rights organizations. The term most used by these organizations is "exploitive." This marketing company has taken human beings and turned them into electronics.
I absolutely agree that this is beyond the morals and values that this country was built on. These humans, homeless or not, should not be treated in the way that this company is treating them. Although they are being paid for their time and promotion, it is unethical. If homeless people are being turned into electronic devices, then what is next? Human computer chips?
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